Sustainability

Raya 2021 CSR Initiatives

Hari Raya Aidilfitri 2021 celebration will be a memorable one with the rollout of Lotus’s two seasonal corporate social responsibility (CSR) initiatives, the Kiriman Ikhlas Raya (KRI) and the Tabung Kiriman Ikhlas (TKI).

For KRI, we are teaming up with the Majlis Agama Islam and Lembaga Zakat across five states names namely the Federal Territory, Selangor, Johor, Kedah and Kelantan for the distribution of the Zakat Wakalah contributed by Lotus’s colleagues. This particular initiative will see the contribution of RM300 worth of household necessities to pre-selected asnaf (underprivileged)  families for a grander Hari Raya Aidilfitri celebration.

Meanwhile, our TKI initiative provides our customers the opportunity to help the pre-selected asnaf families while they shop with us.

This year, we have partnered with our small and medium-sized enterprise supplier, All Kurma. With every purchase of at least RM18 worth of All Kurma products in our stores, RM1 will be channelled to the TKI. Our target is to raise RM30,000 in funds, which then be converted into Lotus’s vouchers to be distributed to the 100 pre-selected asnaf families.

The TKI campaign will run until 2 June 2021.