Sustainability

Gift of Prosperity with Nestlé

Lotus’s Malaysia has alongside our partner, Nestlé Malaysia, successfully raised RM100,000 for the underprivileged community through the Gift of Prosperity (GOP) initiative. Held up to February 2021 and as part of our Chinese New Year ‘Ong Sana, Ong Sini’ campaign, the GOP is a community initiative that gives customers the opportunity to join and contribute essential food items to bring more ong (good luck) and a renewed hope to those badly affected by the Covid-19 pandemic.

Customers contributed to the GOP by spending a minimum of RM45 in a single receipt on any Nestlé Malaysia products such as MILO, NESCAFÉ, MAGGI, NESTUM to name a few, at any Lotus’s stores and online. RM1 was then channeled to the GOP fund and use to purchase essential items for a total of 2,000 beneficiaries through our long-time community partner, Kechara Soup Kitchen (Kechara).

Both Lotus’s and Kechara had collaborated on the GOP last year to equal success, but this is the first time that Nestlé Malaysia has come onboard.

“It is an incredibly auspicious start to the Year of the Ox to not only hit our target of RM100,000 raised through the GOP but to have done so earlier before the deadline. This is even more given the ongoing economic uncertainties brought on by the Covid-19 pandemic,” said Lotus’s Head of Communications and Corporate Social Responsibility, Hanim Hamdan.

“We are also pleased to partner with Nestlé Malaysia this time around as we believe that corporate collaboration can and must play a part in enriching, empowering, and aiding the needy communities around us. As before, we are also grateful to Kechara as, without them, we will not be able to reach out to those who need help the most,” continued Hanim.