Tesco is #1 For Great Prices

KUALA LUMPUR, April 24, 2012 – Tesco Stores (Malaysia) Sdn. Bhd. (Tesco Malaysia) today launched its #1 for Great Prices campaign to help its customers to save more. Customers will see the prices of some 600 essential items throughout Tesco’s 45 stores nationwide with discounts up to 30 percent.

Datuk Sri Ismail Sabri Bin Yaakob, Minister of Domestic Trade, Cooperatives and Consumerism was on hand to launch Tesco’s #1 for Great Prices campaign and he was accompanied by SungHwan Do, CEO and Vivian Yap, Director of Marketing at Tesco Malaysia. 

SungHwan Do, CEO of Tesco said, “At Tesco, our core purpose is to create value for our customers to earn their lifetime loyalty. As the No 1 retailer in Malaysia*, we continue to lead with our “#1 for Great Prices” campaign, and helping the customer to save more with lowest prices on daily essential items. To thank our customers for their support, Tesco has doubled its investment in the #1 for Great Prices campaign from RM21 mil last year to RM40 mil this year.” 

Vivian Yap, Marketing Director of Tesco Malaysia said, “For over 10 years, Tesco has been investing in lowering prices for the customers. This year, we have made it even bigger, helping customers to spend less by cutting the prices of over 600 items for the long term. We are offering these price cuts above our already low prices and while still maintaining the high standards of quality and freshness our customers have always enjoyed. We also offer a range of Tesco Own Brands such as Tesco Choice that matches the leading brand quality but with 20% lower prices. We have over 4000 lines ranging from food to house hold items and some of the top selling Tesco branded items are Tesco Choice Sweetened Creamer, Tesco Choice Cola 1.5L and Tesco Choice Dishwashing Liquid.”

Customers can look forward to even lower prices than usual for XL sized prawns, vegetables as well as grocery items like milk powder, diapers, detergent and many more. According to Do, “At Tesco, we get to keep our prices low given that we buy our stock in large quantities. We also check on our competitors’ prices for 6,000 items to ensure that we always offer the best price. We will continue to do our part to bring prices down and benefit our loyal customers because we care.”

Just recently, Tesco Malaysia announced that it has delivered yet another strong performance with a sales growth of 12% for financial year 2011/2012. The double digit sales growth is a clear indication that Tesco is the shopping destination for its great prices, great quality and great range. Based on an independent customer panel survey conducted by Kantar Worldpanel Malaysia, Tesco is the Number 1 Retailer in Peninsular Malaysia, based on Market Share Value Sales.

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