Our Strategy

Tesco has a well-established and consistent strategy for growth. Tthis has allowed us to strengthen our core UK business and drive expansion into new markets.
 
The rationale for the strategy is to broaden the scope of the business to enable it to deliver strong, sustainable long-term growth by following customers into large expanding markets at home – such as financial services, non-food and telecommunications – and new markets abroad, initially in Central Euope and Asia, and now also in the United States.
 
The strategy to diversify the business was laid down in 1997 and it has since been the foundation of Tesco’s success in recent years. The new businesses that have been created and developed over the last decade as part of the strategy have now scaled. They are competitive and profitable, in fact, the International business alone makes about the same profit as the entire Group did a decade ago.
 
Core Business
United Kingdom is our biggest market and the core of our business. We aim to provide all our customers with excellent value and choice.
 
Community
Making Corporate Responsibility our priority is essential in applying our values as a responsible corporation. We believe that it is also an opportunity for growth.
 
Non-Food
Our aim is to be as strong in non-food products as we are in food products. This means offering the same great quality, range, price and service for our customers as we do in our food business.
 
Tesco Personal Finance
Tesco has followed its customers into the growing world of retail services. We aim to bring simplicity and value to complex markets.
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